Online Movie Lease : Just what exactly Dvd Tv audiences Really want

Consumers have numerous options in regards to viewing movies at home. Two of typically the most popular are renting movies at the neighborhood video store and renting movies via an on line service. An informal survey was recently conducted on a house electronics/entertainment site about the movie viewing habits of website visitors. The outcome pointed to some of the misconceptions that still exist about online rental of DVDs by consumers which have not even tried the service.

Participants in the survey were asked numerous questions, including how often they watch movies in the home, whether or not they rent movies online, and if not, why. Nearly 28% of those responding indicated they rent movies online. Of the remainder, the absolute most frequently cited reason for not having an online movie rental service was concern which centered around the perception that online movie rental will be more expensive than the neighborhood video store. When considering a few scenarios it becomes evident which method is often more affordable.

For individuals who indicated they watch only 1 to 3 movies each month the savings from renting online are small. Renting 2 movies each month at the neighborhood video store would average around $7.40 whereas renting from Netflix as an example, if they chose the master plan that has a limit of 2 movies each month, would run $5.99. After obtaining a video at the neighborhood store the consumer might have overnight or simply seven days to go back the movie but an on line rental allows them to keep the movie for an unlimited period of time.

For anyone individuals who responded they view 1-3 movies weekly, the savings will be more significant. As an example, renting 8 movies each month would run around $29.55 at the neighborhood store and as low as $14.99 online if they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.

For individuals who responded they view 4 movies weekly (averaged out to 16 per month) the typical cost at the neighborhood store will be $59.04 while online rental will be $23.99 allowing the consumer “4 out at a time” ;.Renting via a service like 123 movies Netflix generally does not limit exactly how many movies a person views but rather, exactly how many movies they are able to have out at any given time. Therefore rentals are more or less unlimited with most of the plans.

The 2nd most often cited reason for not utilizing online movie rental services was that the patient rented movies on the spur of the minute and didn’t plan ahead. Certainly renting movies online and receiving them through the mail would not allow anyone to decide at 6:00 p.m. that they want to see The Queen and receive it so that they’ll be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which may seem sufficient in many instances.

The ongoing future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly via a streaming service that’s now available for some movies. The service must certanly be quicker than most download services as streaming allows viewing of the movie because it is streamed as opposed to waiting until download is complete. Although a full transition from the present mail delivery system to a download form of service will take time, it’s clear that immediacy is only going to continue to improve. It would seem that other online movie rental services would follow suit in coming years to be able to compete.



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