Handling E book Distributors
Self-published authors, however, will wonder whether it is worthwhile to partner with a book distributor. While you can find costs involved that will bite into your take home income from book sales by reducing your profit per book, ultimately the result can be more books sold.
As self-published authors, we often hear that the bonus is we get to help keep all the profit, rather than a tiny percentage, such as a royalty of 5-10% with a conventional publisher. But what does “keep all the profit” really mean?
Let’s say you paid $7.00 to print your book and have it shipped for you, and you’re going to market it for $20.00 plus your state’s sales tax. Had that book been traditionally published and you got a 10% royalty, you’d have made $2.00 a copy (remember you didn’t have any printing costs).
If you sell your self-published book straight to a customer, you’re able to keep all $20.00, a gain of $13.00 per book.
By comparison, in the event that you sell by way of a bookstore, gift shop, or other outlet, you’ve to offer the bookstore a percentage, typically 40%, though it may vary by store. At 40%, that means you obtain back $12.00. That’s still a $5 profit and nearly a dual return in your investment.
A book distributor will probably want a larger percentage because it’ll resell your book to a bookstore that may want 40%. Typically, book distributors want about 55%, giving them a 15% profit. Which means you would receive $9.00 for your book, leaving you with only a gain of $2.00 (10% like your royalty might have been).
On top of that, the distributor will order books from you that you’ve to cover to ship, and if the books don’t sell, the books will undoubtedly be returned to you-frequently with bent or worn covers making it difficult for you to resell them independently. Quite simply, you may end up getting books that aren’t sellable and no money from your efforts.
Why make use of a book distributor?
Because a book distributor can get your book into multiple stores across the country. An author can only do so much on his / her own. You can easily deliver books personally to stores locally, maybe even in your state, but the expenses of gas, postage, and your own time quickly ensure it is impractical to try to market your book straight to stores outside of one’s area. Bookstores in the neighboring state aren’t likely even to understand about your book in the event that you don’t inform them, and even nearby bookstores might not have the ability to, or might not wish to, use you being an individual.
Certain corporate bookstores such as Barnes & Noble require that their stores order only by way of a book distributor rather than coping with individual authors. Other stores might just prefer to order only from a vendor because it’s easier to cover one vendor than keep an eye on invoices for fifty individual authors. If you would like your book in a significant bookstore chain, you’ll desire a distributor.
Will book distributors market your book to these stores? No, they won’t individually speak to each store about your book, but they regularly produce catalogs that may have your book listed. These catalogs visit tens and thousands of bookstores across the country, and while your book is competing with the a huge selection of other books in the catalog, or at the least the few dozen in the exact same category as yours, your book is more apt to be seen by more decision makers in more bookstores than you might have done in your own.
Furthermore, bookstores tend to be leery of self-published authors because they believe self-published authors might not know industry basics like the requirement for an I 총판커뮤니티 SBN number. A book distributor won’t promote a book that doesn’t meet industry standards so being in a vendor catalog lets bookstores know your book looks “professional.”
Your book remains one of hundreds in the catalog, but sometimes distributors have special catalogs, such as a regional catalog that may market your book to its target regional audience. You may also sign up for ads in the catalogs. Ads can cost anywhere from about $50 to some hundred dollars, but if you obtain enough orders, the ad can pay for itself.
If you’re still unsure whether you need to make use of a book distributor, give it a try. Contracts are generally limited to a couple of years and most distributors will undoubtedly be willing to negotiate the contract somewhat.
The major distributors to choose from are Partners, Ingram, and Baker & Taylor, but smaller distributors exist that handle only specific regions or specialize in distributing specific kinds of books. Do a little research online and speak to your local bookstores to discover which distributors they use and what they would recommend.