Are you aware That Site Ranks Greatest For that Phrase “Click Here”?
The word “click here” is really a generic term that appears all over the internet – should you choose a Google search for it yields 1.7 billion results (yes billion!), even though you do a defined search it still yields 972 million results. I am sure you’d agree these are astronomical results and I bet you’re now wondering which site ranks number one with this term? – if you cannot be bothered to check then I will let you know today – it is the adobe acrobat download page – I bet you did not believe that will be the one.
So why, besides passing interest, would anyone be interested in this fact? The answer to this question is anyone who’s enthusiastic about internet search engine optimization (SEO) – if I tell you that the most truly effective ranking page for “click here” does not contain the word “click here”, it does not come in the pages meta tags nor do either of the language even appear individually on the page then it could alter some of your contemplating SEO.
So in the end that’s has been discussing on page optimization (keyword density, utilization of meta tags, utilization of tags to highlight key phrases etc) we find a clear example of a top ranking site that has NO on page optimization at all, it completely disregards most of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
So just how has this been achieved ?.The answer is straightforward – backlinks. There are literally hundreds of a large number of sites that connect to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the number of backlinks is the quality of the links – several backlinks result from authority sites (.edu,.gov etc).
What is particularly interesting is that this volume of links has probably been built organically – i.e. by people attempting to connect to the website as opposed to been requested or encouraged to accomplish so. And why have they done this? – Because the website has something unique, useful or interesting to offer. This principle is a great one to keep in mind when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that folks will WANT to connect to?
This example of a higher ranking site generally seems to go against all perceived wisdom on site ranking i.e. this indicates to suggest that on page optimization does not have any impact on ranking what so ever. Whilst this does look like true in this case what we are probably seeing is the sheer scale of high quality links to the website far outweighing any possible on page optimization to the point where it is irrelevant. However this could most likely not hold true for a large proportion of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be used care of.