Online Movie Leasing : Exactly what Film Audiences Would like

Consumers have a number of options in regards to viewing movies at home. Two of typically the most popular are renting movies at the local video store and renting movies via an on the web service. An informal survey was recently conducted on a house electronics/entertainment site regarding the movie viewing habits of website visitors. The results pointed to a number of the misconceptions that still exist about online rental of DVDs by consumers which have not even tried the service.

Participants in the survey were asked a number of questions, including how often they watch movies at home, whether or not they rent movies online, and if not, the khatri maza why. Nearly 28% of these responding indicated which they rent movies online. Of the remaining, probably the most frequently cited basis for not having an online movie rental service was concern which centered across the perception that online movie rental will be higher priced than the local video store. When taking a look at several scenarios it becomes evident which method is commonly more affordable.

For individuals who indicated which they watch only 1 to 3 movies per month the savings from renting online are small. Renting 2 movies per month at the local video store would average around $7.40 whereas renting from Netflix for instance, should they chose the plan that has a limit of 2 movies per month, would run $5.99. After obtaining a video at the local store an individual would have overnight or perhaps one week to come back the movie but an on the web rental would allow them to keep the movie for an unlimited period of time.

For anyone individuals who responded which they view 1-3 movies per week, the savings will be more significant. For instance, renting 8 movies per month would run around $29.55 at the local store and as low as $14.99 online should they find the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.

For those who responded which they view 4 movies per week (averaged out to 16 per month) the common cost at the local store will be $59.04 while online rental will be $23.99 allowing an individual “4 out at a time” ;.Renting via a service like Netflix generally doesn’t limit how many movies an individual views but rather, how many movies they can have out at any given time. Therefore rentals are pretty much unlimited with many of the plans.

The second most regularly cited basis for not utilizing online movie rental services was that the in-patient rented movies on the spur of as soon as and didn’t plan ahead. Certainly renting movies online and receiving them through the mail would not allow you to definitely decide at 6:00 p.m. that they would like to see The Queen and receive it so they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which would seem sufficient in most instances.

The continuing future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly using a streaming service that is now available for a few movies. The service should be quicker than most download services as streaming allows viewing of the movie as it is streamed as opposed to waiting until download is complete. Although a full transition from the existing mail delivery system to a download kind of service will need time, it is clear that immediacy is only going to continue to improve. It would seem that other online movie rental services would follow suit in coming years to be able to compete.



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